Marketing Strategy
Five Essentials for Marketing Performance Measurement Systems
Many marketing teams struggle to identify metrics that will support business strategy. A change in approach can help.
Marketing
Latest
Digital Marketing
The Surprising ROI of Small Online Influencers
Recent research shows that social media influencers with small audiences can deliver big payoffs for brands.
Culture
Uncover the Ageism Hiding in Your Organization
Identify and address ageism to avoid disconnects with employees and customers and find new business opportunities.
Marketing Strategy
Seven Reasons to Strengthen Your Customer Benefits Focus
Marketing leaders who understand the full value of a benefits-first perspective can help their companies better compete.
Customers
Six Signs of a Successful Chief Experience Officer
Winning CXOs shape experiences that boost business outcomes by debunking myths about customer desires with real data.
Talent Management
CMO Success, Stage by Stage
Companies are best served by a CMO whose skills and knowledge align with their needs at their particular growth stage.
Quality & Service
Know Your Own Strength
MIT Sloan Management Review’s summer 2024 issue highlights ways to better support customers, partners, and employees.
Marketing Strategy
The Long Tail of Social Media Influence
Recent research finds that influencers with fewer followers have higher engagement than those with higher counts.
Customers
Acing Value-Based Sales
Selling value requires more than quantifying benefits. It demands a deep commitment to collaborating with customers.
Social Media
Tap Employee-Creators to Transform Your Social Media Strategy
Savvy companies recognize that, with their support, employee-creators could become their best social media assets.
Customers
What Successful Brick-and-Mortar Retailers Get Right
Struggling physical stores can draw in customers by offering in-store experiences that online shopping can’t replicate.
Customers
Fashioning the Perfect Fit With AI: Stitch Fix’s Jeff Cooper
On the Me, Myself, and AI podcast, Stitch Fix’s Jeff Cooper explains how generative AI enables employees to gain more efficiencies while still connecting with customers.
AI & Machine Learning
When AI Investments Pay Off in Marketing
New research shows where marketers are seeing gains from AI and how to speed up payoffs.
Supply Chains & Logistics
A Tale of Two Hot Sauces: Spicing Up Diversification
The dueling fortunes of two hot sauce companies demonstrate the power of strategic diversification.
Collaboration
Solving Real User Problems With Generative AI: Slack’s Jackie Rocca
On the Me, Myself, and AI podcast, Jackie Rocca explains how Slack uses artificial intelligence to relieve user pain points.
Talent Management
A Five-Step Guide to Improving Your Employer Brand
These five steps can help you burnish your employer brand and meet the challenge of talent acquisition.
Customers
Why It’s Good for Business When Customers Share Your Values
Sharing values with customers builds loyalty and can be a valuable differentiator in competitive markets.
Customers
Firing the Right Customers Is Good Business
Use evidence-based criteria to decide when to drop unprofitable customers in order to better serve your profitable ones.
Customers
Making Magic With Gen AI: Capital One’s Prem Natarajan
On the Me, Myself, and AI podcast, Capital One’s Prem Natarajan explains AI’s role in enhancing the customer experience.
Business Models
Are Everywhere Stores the New Face of Retail?
Brands and retailers should be thinking more expansively about where they engage with customers to sell their products.