Social Media
Can We Amplify the Good and Contain the Bad of Social Media?
To make social platforms a more positive force, we must understand the phenomena that drive them.
Digital Marketing
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Marketing Strategy
Why Some Retailers Are Thriving Amid Disruption
In a global pandemic, a quick pivot to a digital business model may help retailers survive.
Executing Strategy
Don’t Let Your Strategy Be Hijacked
Strategy hijacks — situations in which companies must adjust their strategies due to consumer backlash — can be predicted and avoided.
Marketing Strategy
Growth Opportunities for Brands During the COVID-19 Crisis
Small and midtier brands have unique opportunities to provide value in the new consumer environment.
Digital Marketing
Dating Disruption — How Tinder Gamified an Industry
Tinder’s entrance into the dating app industry was a literal game changer.
Digital Marketing
Is Deep Learning a Game Changer for Marketing Analytics?
Companies already use data to make marketing decisions. Will deep learning enable a leap forward?
Content Sponsored by Google
The Keys to Winning Retailer-Brand Partnerships in the Digital Era
Co-op advertising lags behind consumers’ and marketers’ needs — here’s how it needs to change.
Analytics & Business Intelligence
An Executive Guide to the Fall 2019 Issue
MIT Sloan Management Review‘s Fall 2019 issue looks at customer experience, collaboration, and cybercrime.
Digital Marketing
Where Influencer Marketing Goes Wrong (and How to Fix It)
Influencer marketing offers a big return when done right. But many companies are doing it wrong.
Content Sponsored by Tata Consultancy Services
The New Era of Personalization
New competitors will require consumer packaged goods companies to engage directly with consumers.
Digital Marketing
Five Guidelines for Digital Retailing
Consumer behavior holds the key to online retail success.
Digital Marketing
10 Principles of Modern Marketing
Lessons from technology marketing industry leaders in the digital era.
Digital Marketing
How Frictionless Should Things Be?
A look at the downside of user-friendly platforms, the dark web, and more.
Digital Marketing
Don’t Let Marketing Personalization Kill Your Brand
Brands must focus on what their customers have in common — not what makes them different.
Digital Marketing
Trapped in the Data-Sharing Dilemma
Are the benefits of data sharing with platforms worth the long-term price?
Digital Marketing
Deriving Value From Conversations About Your Brand
Online and off-line customer conversations about your brand require separate marketing strategies.
Content Sponsored by Tata Consultancy Services
Algo Retailing: The New Frontier to Unlocking Exponential Value
An industry executive and a scholar discuss how AI-based tools can transform the retail business.
Digital Marketing
Twitter Is Not the Echo Chamber We Think It Is
Research has exploded the myth that Twitter is an “echo chamber” — with implications for marketing.
Analytics & Business Intelligence
Measure Your KPI Alignment
Are you on the path toward strong KPI alignment? Take this self-assessment to uncover challenges and opportunities based on your score.
Digital Marketing
Your Customers May Be the Weakest Link in Your Data Privacy Defenses
Apps that encourage users to share contact information expose companies to a huge security liability.