Business Models
Product-Led Growth Companies Find a New Way to Serve Customers
Companies from Zoom to Slack lean on the product itself to find customers and convert them to paying.
Viral Marketing
Latest
Digital Marketing
The Myth About Viral Marketing
Viral marketing is an appealing idea, but it doesn’t describe how online adoption usually happens.
Social Media
Is Viral Marketing a Myth?
New research suggests the term “viral” marketing does not describe well what happens in the market.
Customers
The Quality Effect on Word of Mouth
Consumer dissatisfaction can be far more potent than satisfaction.
Marketing Strategy
How Companies Turn Buzz Into Sales
The good word from devoted customers may not always be the most effective promotional tool.
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