Social Business

What’s happening this week at the intersection of management and technology.

Adobe uses a variety of social business activities to create a great experience for employees and customers.

At the Metropolitan Museum of Art, digital and social media is bringing art and treasures to the world.

Email archive data presents patterns that managers can use to improve organizational performance.

How can companies counter negative perceptions of CSR efforts and have a credible dialogue with stakeholders?

Research by MIT SMR shows that effective digital strategy is strongly associated with a company’s overall digital maturity.

The Summer 2015 issue of MIT SMR highlights how digital business plays out in strategy, innovation and business transformation.

Social media platforms abound. Is there a simple way to decide which one(s) a company should focus on?

Social media environments challenge managers to think in nonlinear ways about their business.

To thrive in today’s retail environment means reexamining how both information and products are delivered.

Social media is just the latest in a long line of transformative technologies changing how business is conducted.

Full implementation of internal social media could raise productivity by 25%. So what’s the hold up?

An infographic provides highlights of the 2014 social business report and illustrates the importance of social maturity.

An audio briefing of the 2014 social business research report by MIT Sloan Management Review and Deloitte.

The 2014 research report by MIT Sloan Management Review and Deloitte finds that measurement sophistication is finally taking hold in social business.

For KLM, social business developed in response to an epic customer service crisis.

B. Bonin Bough oversees social media for Oreo, Ritz and Cadbury — big brands in the social world.

A survey by MIT SMR and Deloitte shows companies starting to derive real value from social business.

MIT SMR’s global survey on social business practices is now open. Please take the short survey.

Social business can breed contentment among employees — but it doesn’t happen automatically.