Digital Marketing
Micro Utility With Gen AI: Shopify’s Miqdad Jaffer
On the Me, Myself, and AI podcast, Miqdad Jaffer explains how Shopify is using generative AI to empower entrepreneurs.
Online Business
Latest
Customers
Does AI Help Reduce Wasteful Holiday Gifting?
Strategy experts weigh in on the macroeconomics of using AI technology to match people to presents.
AI & Machine Learning
Digital First, Physical Second: Wayfair’s Fiona Tan
Wayfair’s CTO describes how the e-commerce retailer uses AI and machine learning to support customers and manage risk.
Skills & Learning
Will Online Degrees Threaten the Traditional MBA? What Experts Say
Strategy experts weigh in on the future of the traditional classroom-based MBA versus online and specialized degrees.
Platforms & Ecosystems
Competing on Platforms
Doing business on giant internet platforms demands that companies rethink their competitive strategy.
Supply Chains & Logistics
Reshaping Supply Chains for a Post-Pandemic World
Learn how to navigate post-pandemic supply chains in this recent webinar with MIT professor Yossi Sheffi.
Customers
As Stores Reopen, Which Customers Are Most Likely to Return?
Which retail customers will return to in-person shopping as the economy reopens — and why?
Marketing Strategy
Growth Opportunities for Brands During the COVID-19 Crisis
Small and midtier brands have unique opportunities to provide value in the new consumer environment.
Supply Chains & Logistics
‘Just Enough’ Piracy Can Be a Good Thing
Small-scale piracy sometimes offers surprising benefits for IP rights holders.
Financial Management & Risk
Casting the Dark Web in a New Light
A value chain lens reveals a growing cybercrime ecosystem and new strategies for combating it.
Disruption
How Retail Responds to Disruption
Retailers can avoid displacement and connect with customers by focusing on digital experience.
Marketing Strategy
Beyond the Speed-Price Trade-Off
Advances in inventory and sales analytics make it possible to deliver products both cheaply and quickly.
Digital Marketing
Avoid These Five Digital Retailing Mistakes
Retailers need to understand how website features and advances in AI affect consumer behavior.
AI & Machine Learning
How Analytics and AI Are Driving the Subscription E-Commerce Phenomenon
Subscription e-commerce uses AI to offer personalized, low cost, convenient products. It’s working.
Digital Marketing
How to Win in an Omnichannel World
To thrive in today’s retail environment means reexamining how both information and products are delivered.
Business Models
How to Win With a Multisided Platform Business Model
What does it take to set up a platform where many constituencies can do business?
Business Models
How to Revitalize Your Digital Business Model
Companies need to focus their online strategies to create a successful digital business model.
Social Media
Biggest Kids on the Block Becoming Bigger Fans of Social Media
A 2012 study of the Fortune 500 companies discovered a growing number are embracing social media tools.
Analytics & Business Intelligence
Mining Data at PayPal to Guide Business Strategy
As PayPal moves to increase its market share, global business analytics will play a pivotal role.
Digital Marketing
What Matters Most in Internet Retailing
Though online retailers have unlimited trading areas, they must learn where to best find customers.
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