Omnichannel Retail

This Executive Interview discusses how retailers can build flexible, future-fit IT environments.

Brands and retailers should be thinking more expansively about where they engage with customers to sell their products.

New research highlights an opportunity for culturally rich brands to leverage brick-and-mortar stores to build brand loyalty.

Disrupters are now going directly to consumers with products that compete head-on with incumbents.

New competitors will require consumer packaged goods companies to engage directly with consumers.

Customer-focused design is core for successful B2B e-commerce.

Five steps to make sure your data and analytics efforts pay off in the long term.

Retailers have new challenges in getting customers to accept different prices on different channels.

Legacy offline stores and online retailers are each finding their way to a new kind of shopping experience: the showroom.

Marketers need a holistic data and analytics approach to deliver personalized customer experiences.

To thrive in today’s retail environment means reexamining how both information and products are delivered.

Managers have an increasing appetite for analytics, according to a 2013 MIT Sloan Management Review / SAS survey.

The new world of omnichannel retailing includes physical, online and mobile channels.

Technology-driven change is a given these days. The problem: Companies often struggle with change.

Product selection is one of six significant drivers of customer satisfaction for e-retailers.

Mobile technology is blurring the boundaries between traditional and Internet retailing.