Market Share

A panel of experts considers whether Tesla has what it takes to remain the top producer of electric vehicles in the U.S.

Getting value-chain partners on board is essential for innovation and e-business success.

To calculate ROI accurately, you need to estimate the fraction of profits attributable to the investment.

Should marketers subtract the cost of acquiring a customer before assessing that customer’s lifetime value (CLV)?

Social media strategy shouldn’t be seen as the driver of value difference between a company’s fans and nonfans.

Although the simplicity of net promoter score is appealing, the metric has limited support from academics.

Market share is a hugely popular metric. But is it really useful?

Despite their importance, five popular marketing metrics are regularly misunderstood and misused.

It’s possible for a company to win a price war by leveraging a specific set of strategic capabilities.

To decide whether to pursue a global strategy, you need to examine industry dynamics.

Managers must figure out when it’s best to pursue strategies of position, leverage or opportunity.

While network effects do affect market share flows, quality prevails.

In buyer-supplier relationships in which companies depend on one another, performance may improve.

Under the right circumstances, companies of any size can grow to become platform leaders.