Data-Driven Marketing

Many marketing teams struggle to identify metrics that will support business strategy. A change in approach can help.

New research shows where marketers are seeing gains from AI and how to speed up payoffs.

Research shows that retail and CPG companies are optimistic about investments in CX technology.

Survey findings: Latin American companies need to enhance CX quality and improve use of analytics.

A global survey finds that many EMEA-based companies need to improve customer-experience quality.

L’Oréal’s Stéphane Lannuzel discusses artificial intelligence’s role in technology innovation in the beauty industry.

Here’s a snapshot of what 2,600+ business leaders said about how their organizations approach CX.

This research report covers leading CX trends and offers expert advice for becoming a “CX Champion.”

Develop a “digital thread” that connects people, products, and processes internally and externally.

Home Depot’s Huiming Qu discusses how the home improvement retailer leverages AI to improve the customer experience.

Amit Shah, president of 1-800-Flowers, explains why lifelong learners are the best technical talent.

Collisions between innovators and existing players are forcing executives to rethink their strategy.

Companies already use data to make marketing decisions. Will deep learning enable a leap forward?

New competitors will require consumer packaged goods companies to engage directly with consumers.

Brands must focus on what their customers have in common — not what makes them different.

How should organizations approach strategic decision-making?

An industry executive and a scholar offer perspectives on new competition in the staffing business.

Northwestern Mutual has found that KPIs are necessary for the future of marketing.

Data-driven decision-making comes with challenges and opportunities, says GoDaddy’s chief revenue officer.

Data best supports marketing when researchers fully understand what they want to measure and how.