Customers
The Beauty of AI: Estée Lauder’s Sowmya Gottipati
Sowmya Gottipati shares how Estée Lauder uses AI to learn about customers and make better product recommendations.
Customization
Latest
Supply Chains & Logistics
Transforming Manufacturing and Supply Chains With 4D Printing
The next transformative emerging technology could be 4D printing.
Business Models
Going Mobile: The Personalized, On-Demand Future of Urban Transportation
The transportation industry faces fundamental disruption as vehicle ownership yields to on-demand mobility.
Digital Marketing
Supply Chains Built for Speed and Customization
Thanks to technologies like 3-D printing, a new supply chain model is emerging.
Analytics & Business Intelligence
Complexity’s Competitive Edge
IHG is obtaining a competitive advantage from applying advanced analytics to pricing and marketing.
Organizational Transformation
Mass Customization and the Do-It-Yourself Supply Chain
With the advent of digitization and the App economy, the frontiers of customization are expanding further.
Data & Data Culture
Enough Health Care Data for an Army: The Million Veteran Program
U.S. veterans are helping customize medicine through big data that will unravel the role of genes in health and disease.
With 3-D Printing, the Shoe Really Fits
New Balance leads the way toward using 3-D printing to make custom shoes.
Innovation Strategy
Innovation Lessons From 3-D Printing
How should companies respond to game-changing open-source innovations from online user communities?
Organizational Structure
Inside the World of the Project Baron
New research offers insights into the leadership — and politics — that typify project-based firms.
Supply Chains & Logistics
Offshoring Versus “Spackling”
How a textile manufacturer balances cost cutting with mass customization in its domestic facility.
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