Panelist Ayelet Israeli

Ayelet Israeli

Harvard Business School

United States

Ayelet Israeli is the Marvin Bower Associate Professor of Business Administration in Harvard Business School’s Marketing Unit. She is also the cofounder of the school’s Customer Intelligence Lab at the Digital Data Design Institute. Her research focuses on data-driven marketing, with an emphasis on how businesses can leverage their internal data, customer data, and market data to improve outcomes. Her research interests include retail, pricing strategy, channel management, marketing analytics, and algorithmic bias. Israeli has a doctorate in marketing from the Kellogg School of Management at Northwestern University.

Learn more about Israeli’s approach to AI via the Me, Myself, and AI podcast.

Voting History

Statement	Response
Organizations will be ready to meet the requirements of the EU AI Act as they phase in over the next 12 months. Disagree	“My main concern in the ability to meet the requirements are the disclosure requirements and the state of technology: How do we verify and watermark content that is AI-generated (rather than human-generated)? Without the ability to do that, enforcing this act is impractical. Additionally, there may be systems we consider limited/minimal risk because we do not yet understand their consequences, which may make them potentially high risk. The requirement for human oversight may help alleviate these concerns, but there needs to be substantial training and education to be able to evaluate potential risks and mitigate those.”

Statement

Response

Organizations will be ready to meet the requirements of the EU AI Act as they phase in over the next 12 months. Disagree

“My main concern in the ability to meet the requirements are the disclosure requirements and the state of technology: How do we verify and watermark content that is AI-generated (rather than human-generated)? Without the ability to do that, enforcing this act is impractical.

Additionally, there may be systems we consider limited/minimal risk because we do not yet understand their consequences, which may make them potentially high risk. The requirement for human oversight may help alleviate these concerns, but there needs to be substantial training and education to be able to evaluate potential risks and mitigate those.”