Marketing Strategy
First to Market, First to Fail? Real Causes of Enduring Market Leadership
Using a historical method, the authors try to determine why pioneeers fail and early leaders succeed.
Volume 37, Issue #2
Winter 1996 Issue
WINTER 1996 VOL. 37 · NO. 2 Ethical Leadership and the Psychology of Decision Making How can managers improve the ethical quality of their decisions and ensure that their decisions will not backfire? The authors discuss three types of theories that will help executives understand how they make the judgments on which they base their […]
