Innovation Strategy
Strategic Innovation at the Base of the Pyramid
Innovation in developing markets has less to do with finding new customers than addressing issues of product acceptability, affordability, availability and awareness.
Marketing Strategy
Discounting Do’s and Don’ts
Recent evidence shows that some discounts and sales can be detrimental.
Customers
The Quality Effect on Word of Mouth
Consumer dissatisfaction can be far more potent than satisfaction.
Marketing Strategy
When Consumers Go to Extremes
Consumer preference is determined by how their options are presented.
Business Models
The Four Models of Corporate Entrepreneurship
Companies have four ways of building businesses from within their organizations. Each approach provides certain benefits — and raises specific challenges.
Technology Implementation
The Trouble With Enterprise Software
Has enterprise software become too complex to be effective?
Innovation Strategy
Breakthroughs and the ‘Long Tail’ of Innovation
To understand how breakthroughs in creativity occur, managers must understand how most collaborations work.
How to Plan E-Business Initiatives in Established Companies
A new planning process, tested at established companies, puts e-business into perspective and helps make it manageable.