Innovation Strategy
Effective Innovation Begins With Strategic Direction
To get more from their innovation efforts, businesses must first determine what type of change they want to achieve.
Strategic Measurement
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Developing Strategy
Don’t Let Metrics Critics Undermine Your Business
The true underperformers in this digital disruption era are not measures but their managers.
Analytics & Business Intelligence
Smart Strategies Require Smarter KPIs
Digital transformation empowers smarter KPIs.
AI & Machine Learning
Machine Learning in the Travel Industry: The Data-Driven Marketer’s Ticket to Success
Travel marketers need to recognize and embrace analytical sophistication.
Analytics & Business Intelligence
Balance Data and Intuition to Make Strategic Decisions
How should organizations approach strategic decision-making?
Technology Implementation
Machine Learning in the Health Care Industry: Homing In on the KPIs That Matter
Burdened by an overabundance of KPIs, the health care sector can look to machine learning to force a focus on the metrics that matter most.
AI & Machine Learning
Machine Learning in the Retail Industry: Making a Strategic Investment in Technology
Retail companies that neglect machine learning do so at their peril.
Developing Strategy
Creating Satisfying Customer Experiences With Machine Learning
Northwestern Mutual has found that KPIs are necessary for the future of marketing.
IT Governance & Leadership
Tomorrow’s KPI Dashboards Will Be Your Boss
As KPI dashboards evolve, they’re transforming how executives manage themselves.
Analytics & Business Intelligence
Making Strategic Decisions With Data
Data-driven decision-making comes with challenges and opportunities, says GoDaddy’s chief revenue officer.
AI & Machine Learning
Machine Learning in the Automotive Industry: Aligning Investments and Incentives
Executives in the automotive sector believe that machine learning can help them achieve their marketing goals, but that doesn’t necessarily mean they invest in that ambition.
Technology Implementation
Five Categories to Focus Your KPIs
Research shows greater KPI transparency and clearer alignment are key to overall KPI effectiveness.
AI & Machine Learning
Improving Strategic Execution With Machine Learning
Businesses are redefining how they create value, says MIT SMR’s 2018 Strategic Measurement study.
Customers
Use Customer KPIs to Reinforce Core Values
Focusing on customers and employees leads to the delivery of winning customer experiences.
Analytics & Business Intelligence
The Anatomy of Effective KPIs
KPIs measuring customer satisfaction and/or customer loyalty aren’t good enough anymore.
Analytics & Business Intelligence
Leading With Next-Generation Key Performance Indicators
MIT Sloan Management Review’s first annual cross-industry survey of senior executives in collaboration with Google offers insight into organizations’ use of key performance indicators in the digital era.
Analytics & Business Intelligence
Measure Your KPI Alignment
Are you on the path toward strong KPI alignment? Take this self-assessment to uncover challenges and opportunities based on your score.
Marketing Strategy
Interactive Infographic: Customer-Focused KPIs Fuel the Future of Business
What sets leading companies apart is not so much the number of metrics they track but how they use them to better engage customers — and thereby grow their businesses.
Analytics & Business Intelligence
Move Beyond KPI Accountability
Executive transparency better positions organizations for growth.
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